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Will companies pass on the cost of a carbon tax to consumers?

They could, but companies will still face pressure to clean up their greenhouse gas emissions—and there are ways to relieve the burden for their customers.

 

Updated August 8, 2025

A carbon tax is an economic tool that would put a price on emitting carbon dioxide (CO2) into the air. “When I put a gallon of gas in my car, it's leading to 20 pounds of CO2 that go into the atmosphere that no one pays for,” says Christopher R. Knittel, George P. Schultz Professor of Applied Economics at MIT. “Part of the goal of carbon taxes is to have prices better reflect the social costs of those products.” Such a plan could charge companies a fee for every ton of CO2 they produce, which creates an incentive for them to switch to non-CO2-emitting energy sources like wind and solar.

But what’s to prevent those companies from continuing to burn fossil fuels and simply passing on the cost of the carbon tax to their customers? And if they do, then what would incentivize the polluters to use lower-carbon fuels?

In the short term, companies probably would pass on the cost of a tax, which means people would pay higher prices, says Knittel. This is especially true in places where demand is inflexible—an economist’s way of describing a situation in which people have few buying alternatives. Most people don’t have a choice about where they get the electricity for their homes, for example. Drivers have had few alternatives to pumping gasoline to power their cars, though electric vehicles are fast becoming a more mainstream technology.

However, Knittel says, there are ways to structure a carbon tax so that it does not place an undue burden on consumers. One way to do this is to simply give the tax money back to the people, in the form of a monthly or yearly check. This approach, called a "carbon tax and dividend," has been tested around the world; Canada, for example, used this system between 2018 and 2025. Returning the tax revenue to consumers gives them money to pay for electricity or gasoline that the tax may have made more expensive. This strategy still gives those who can avoid emitting CO2 a financial motive to do so, Knittel says: They’re going to get the dividend from the government no matter what they do. So, if they avoid buying CO2-emitting products like gasoline, they avoid the tax. Then the dividend goes right into their pockets.

“When I go to buy a new car, because gasoline is more expensive I might buy a more efficient car so I can keep a bigger portion of that [dividend] check,” Knittel says. “I get it back as free money. When I go to replace my furnace, now an electric heat pump is going to look more attractive because I'll get to keep a bigger chunk of that dividend check each year.”

The point of a carbon price, though, is to shift the entire market away from emitting CO2. Economists predict that, over time, polluting companies will face pressure from their customers to eliminate the extra cost of their CO2 emissions, Knittel says. Companies that can offer lower-carbon products will be able to charge less because they won’t need to pay the tax, drawing customers away from their more polluting competitors. Firms would be motivated to buy materials from suppliers who can charge less because they emit less CO2. In this way, a carbon price creates economic incentives to reduce carbon emissions and embrace clean energy sources.

“What we would expect,” Knittel says, “is as you started taxing gasoline or natural gas, more and more alternatives would come around—more EVs, more heat pumps, more ways to switch from gasoline and natural gas and coal. Then that would mean that more of that burden would be felt by the firms instead of the consumers.”

 

Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International license (CC BY-NC-SA 4.0).

Want to learn more?

Listen to this episode of MIT's "Today I Learned: Climate" podcast featuring Prof. Knittel.

Transcriptions

CK: [00:00:00] You don't require the government to be heavy-handed. Or to even know how firms and consumers are going to reduce pollution. You let the market figure it out.

LHF: [00:00:16] Welcome to TILclimate, the show where you learn about climate change with real scientists. I’m your host Laur Hesse Fisher from the MIT Environmental Solutions Initiative.

You might have heard about something called a carbon tax or cap and trade, or putting some kind of price on carbon dioxide emissions. Today, we’re going to break down what all that means and why carbon pricing is so commonly talked about.

To do this, I connected with MIT’s Prof. Christopher Knittel.

CK: [00:00:45] I'm the George Shultz Professor of Applied Economics in the Sloan School of Management. I also direct the Center for Energy and Environmental Policy Research

LHF: [00:00:57] The first question I have for you is why even talk about carbon pricing?

CK: [00:01:03] Yeah. I think the short answer to that is that it's free to put greenhouse gases in the air even though they cause cost to society. So in order to fix the market, you can charge, whether it's firms or customers, the damage that they're doing when they emit those greenhouse gases in the air and the most direct way you could put a price on the pollutant is by taxing it directly.

LHF: [00:01:31] This is the first kind of carbon pricing, called a carbon tax. You can emit as much as you’d like, you just have to pay for it. It makes products and services that emit a lot of CO2 more expensive, incentivizing companies and people to innovate and to choose less-polluting options. If you want the market to emit less CO2, you raise the tax.

One of the big debates is what would happen to the money that’s collected from a carbon tax.

CK: [00:02:01] You could have a plan which taxes carbon dioxide, takes the money into the government coffers, and then redistributes that money on a per capita basis in some way. Alternatively, you can tax carbon dioxide, collect the money and use it to subsidize solar panels or so on.

LHF: [00:02:19] So the collected tax money could help support some kind of program, like investing in technologies that suck CO2 out of the atmosphere or to help towns prepare for climate change. Or the collected tax money could also be given back to people to help them pay for the increased cost of energy.

That’s a carbon tax… There’s also something called a “cap and trade” system.

CK: [00:02:46] A cap and trade system is slightly different although it also leads to a price on the pollutant. What a cap and trade system does is the government caps the amount of the pollutant that is allowed to be released into the atmosphere. And then the second step is to issue permits that allow whoever's holding that permit to emit say a ton of carbon dioxide in the atmosphere, and also allows that holder of the permit to sell it if they wanted to. And that's the trade part of cap and trade.

LHF: [00:03:21] This kind of carbon pricing is kind of like how hunting permits work. A state park sets limits on how much game can be hunted and then issues permits to people who want to hunt them. And if the state park wanted to protect more game, then they could lower the number of permits that are for sale.

Now with cap and trade, you could actually sell and buy permits on a market. So if your company didn’t emit as much carbon dioxide, you could sell your permit to another company; or if you wanted to emit more, you could buy one from someone else.

CK: [00:03:56] Whoever holds onto or has one of those permits has a valuable asset that they can sell or use themselves.

LHF: [00:04:03] Let's get real here. If a carbon price were to be implemented tomorrow, people are going to see gas prices go up. They're going to see their home energy prices go up. They're going to see other things go up. What would our new world look like?

CK: [00:04:17] Yeah, the average American emits or buys products that lead to about 20 tons of CO2 in the atmosphere. So a $40 carbon tax would be about $800 burden per person per year.

LHF: [00:04:33] That's pretty substantial.

CK: [00:04:34] It’s... And a lot of my work focuses on understanding how carbon taxes impact low income consumers. So it's not something we can just sweep under the rug, it's real. But I come back to the fact that a carbon tax generates that same amount of money per person per year.

So what a plan would look like is that the average person would be taxed $800 per year, but then the average person would also receive $800 check per year. Now, you might ask yourself, "well then. What does it do? Why how does that have any impact?" And the reason why it has an impact is that if there's something I can do to reduce my greenhouse gas burden, I know I'm going to get get that much money back in the the following year. That is if I somehow am able to go from instead of emitting 20 tons to 10 tons, then I'm going to be able to save $400 per year if the carbon tax is $40.

So I'm going to have an incentive to change the thermostat slightly during the winter or the summer. Anything I can do to reduce my carbon footprint, I'm going to pocket that cash. And that's going to lead to a lot of behavioral changes that don't exist absent that carbon tax.

LHF: [00:05:55] Now, a $40 carbon tax is just an example. There are proposals in the US being discussed that are calling for prices ranging from $12.50 a ton to $50 a ton.

Of course, there are a lot of people who don’t want to see more taxes. And companies who don’t want their products and services to become more expensive. I mean, not many of us want to pay for something that used to be free.

A carbon price would, at least initially, create a cost that society would have to agree is worth it. Because a lot of the things we use and do now would cost more, until we change to buying products and services that produce less CO2.

It’s worth noting that the U.S. federal government did something like this in the past.

LHF: [00:06:42] In the 1980s, the U.S. implemented a program under President George Bush to limit pollutants that were causing asthma, premature deaths, and hurting our waterways and forests. One of these pollutants is sulfur dioxide, which is also called SO2.

CK: [00:06:58] When SO2 pricing came about, what that did is it increased the cost of burning high-sulfur coal. Now it turned out that there was this very cheap way to reduce SO2 emissions and that was to switch from high-sulfur coal to low sulfur coal. So in the absence of that SO2 Market, a lot of the policy discussions were going to require power plants to adopt these very expensive technologies to take the SO2 out of the emissions as opposed to switch to the type of coal. And had we gone down that path we would have spent a lot more money under that where you tell power plants what to do rather than let the market incentivize them to find the cheapest way to reduce SO2 emissions.

So you don't require the government to be heavy-handed. Or to even know how firms and consumers are going to reduce pollution. You let the market figure it out. That led to a much cheaper alternative than what anybody ever envisioned.

LHF: [00:08:10] In fact, pricing pollution is generally considered by both liberal and conservative economists as the most cost-effective way to reduce that pollution.

CK: [00:08:21] Researchers including myself have done a lot of research comparing alternatives to carbon taxes to reduce CO2 emissions and there's many, whether it's subsidizing electric vehicles, or subsidizing solar panels, or requiring a certain number of electric vehicles to be bought and sold. And that research suggests that those alternative policies are often up to 10 times more expensive, which means leveraging those policies for a given amount of money society is spending we're not reducing as much pollution as we could.

LHF: [00:09:02] Carbon pricing can be a contentious subject. It would force entities -- like energy and manufacturing companies, who emit a lot of carbon dioxide -- to start paying for that. That’s a big shift in our economy and it could cost a lot of money upfront, but also could be a very effective way for reducing emissions.

Countries around the world and even U.S. states are already experimenting with carbon pricing.

There are a bunch of cap and trade programs out there: the European Union has one, the state of California has one, a collection of Northeastern states also have a regional cap and trade system. And China has one scheduled to start in 2020.

Right to the north of the United States., there’s the province of British Columbia, in Canada. They implemented a carbon tax program that sent checks before the tax started to each resident to help them adjust to the increased costs.

There is a ton more that we didn’t cover in today’s episode, but I hope we’ve given you at least an overview of what carbon pricing is about.

You might have a lot more questions about this so feel free to send them to us on Twitter @TILclimate or email us: tilclimate@mit.edu

In our show notes and on Twitter, we’ll include some other resources that you can dig into, including a map where you can look at carbon pricing programs around the world and a quick list of carbon pricing proposals that on the table in the United States.

What questions do you still have? Send us your comments and questions on Twitter @TILclimate.

Thanks for joining today. I’m your host Laur Hesse Fisher from the MIT Environmental Solutions Initiative. Thank you to Prof. Knittel for speaking with us and thank you for listening. We’ll see you next time.