Everyone seems to have a different idea of "meaningful action.” Some see it as primarily getting an institution to stop a practice they believe contributes to a worsening climate. Others see it as taking the form of raising people’s awareness of how they as individuals make a difference. Still others believe educating the next generation about climate-friendly careers is paramount. Tell us in a couple of sentences (in a comment to this post below) what high impact “action” means to you and why.
If you have a moment, have a look at The Yale Program on Climate Change Communication. In particular, find out about “Global Warming’s Six America’s.” It turns out that high impact climate action often varies by which audience you’re trying to engage.
If you live outside the US, please let us know how audiences vary in your country. Future posts will explore the differences around the globe.
