It’s hard to put a label on Gogoro’s business. Is it an electric scooter manufacturer? Check. A third-party battery manufacturer for the scooter and personal vehicle industry? That too. A network of grab-and-go battery-charging stations that enables some 400,000 battery swaps per day, and can return power to the grid during peak usage hours? Sure. But wait, there’s more.
Gogoro makes not only scooters but also the batteries that power them. In addition to the company’s own vehicles, its batteries are found in scooters from Yamaha and Suzuki, among others. It also maintains a fleet of on-demand scooters that people can rent, similar to a bike-sharing system. But the star of its show is the smart battery station.
Gogoro now has nearly 13,000 smart battery swapping stations at 3,000 locations in the nine countries where it operates. In Taiwan’s cities there are now more places to swap out a Gogoro battery than there are to fill up with gas. For a subscription that starts at about $20 per month, its customers can exchange batteries from their scooters as often as they need.